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Research papers

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Christian Reber
September 1, 1999
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Citation

Reber, C. (1999a, September 01). Strangers in the bank. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strangers-in-the-bank